BABB Day 22 - Find a Guest Blogger

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Day 22 of Becoming a Better Blogger talks about a great way to add fresh content to your blog while possible bringing in new readers as well:

Ask someone to guest-post on your own blog. If you’re friendly with another blogger, invite them to write on your own blog. If your blog is more popular than theirs you’ll have a better chance of being accepted. A guest-poster can inject a bit of freshness into your blog and, most importantly, allow you to focus on tasks other than content creation for a day.

I have never had a guest blogger on my blog. The mechanics are pretty simple in Wordpress. You can create a new user account in your Dashboard and set that person to author level. That would give them access to post their own words. Or you could cut and paste. Make sure you include their byline and give them a link back to their website or blog. Most likely they would post about their appearance on their own blog bringing you traffic and an incoming link.

The difficult part is finding someone to guest blog. Most likely you know a fellow blogger and you could ask them. Maybe even ask to do a blog swap for the day where you post on their blog and they post on yours. Which would also take care of Day 7’s task. It would be best to find a guest blogger in your niche. It may be as easy as contacting someone from your blogroll or that regularly comments on your site. Or you could do a search for blogs in your niche and find an author that you click with.