Having an easily identifiable brand is very important in business. The authors of Becoming a Better Blogger believe this is true for blogs as well.
Design a custom logo for your blog, or get someone to do it for you. Blog branding is essential. If you’re using a free theme without any distinct branding, your blog will probably end up looking like at least a dozen other blogs using the same theme. If you have any ability with image editing software, design a custom logo. Even using a distinctive, free font to write your blog’s name in big letters can do the job adequately. If you want to go the extra step, you can pay a freelancer or logo design company to brand your blog.
No one wants their blog to look just like someone else’s. That would be like showing up at a party and wearing the same dress as three other girls. Creating a distinct look can be as simple as having a logo made. I have used Got Logos in the past and been very happy with their work. And with a pricetag of $25, it fits into many budgets.
This is also a great opportunity to barter work with someone. Or maybe try your own hand at creating a simple logo using graphics software. There are some great graphic design tutorials out there.
My blog already has a custom logo. I imagine I will change it someday as my blog becomes more popular (and income goes up). For now it works. And I like my cute little elf 
