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Is it time for a social media audit? Whether you are just starting out or your social media accounts are years old, it is always a good idea to audit them on a regular basis. Best practices change, your focus changes, profile images become out of date (ahem!).
An audit may seem like the last thing anyone wants to spend their time on. It is really helpful in looking at how well you are doing at social media and on the flip side what is really not being done well, what is being avoided, and what desperately needs improvement.
A social media audit is something that you can do yourself but it is a very helpful to have an experienced set of eyes really dig in and analyze your accounts with a fresh set of eyes.
Who benefits from a social media audit?
The answer is everyone! If you are a prolific social media user or someone just starting out. Or perhaps you created an account years ago, posted a few times, and have neglected it ever since. It is okay. We’ve all been there. Get things back on track.
A great social media audit will give you an in depth analysis of various points of your social media accounts (username, bio, frequency of posting, correct use of hashtags, interaction with commenters, etc.), a checklist of what needs improvement and what is being done well, as well as action steps that you need to take. It can take the form of a written report, a video walkthrough or a phone call to discuss the results.
It is really important to implement what you have learned after receiving the report! The information that you receive can be invaluable but is only helpful if you actually use what you have learned.
Once you have implemented the suggested improvements you will create a better image for your brand, a better user experience for your followers, and more visibility.
Interested in getting your social accounts in tip top shape with a social media audit? I would love to help you out. Check out my Social Media Audit page for more information and how to order one today.