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Heather Romiti
@HeatherRomiti
owner of Blend Happy
She wants to know why people came and what would make the session valuable?
Response: she wants to know a new way to monetize her business
Video is hot.
Wants to create a video that sells as much as possible
Someone suggested to her that she needed to get on video to grow her busines and brand online.
A year later and she is doing more than she could have imagined.
Key Points
-why choose video
the purpose of video
types of vidoe to create
video sequence
how to drive traffic
Why Choose Video – article from psychology today
visual cues help us to better retrieve and remember information
brain is mainly an image processor
the part of the brain used to process words is quite small in comparison to the part that processes visual images.
Online video watching is expected to surpass broadcast watching by 2020
76% of marketers plan to make it the top marketing in 2013
8 billion unique users on youtube
2011 youtube had over one trillion views
2.8 million views on youtube on facebook
bliptv, dailymotion, flickr, metacafe, veoh, vimeo and pinterest are also places to post videos – the more places that you load the video the more people that can find you
She recommends OneLoad.com for video distribution
Purpose of Video
build a personal brand
create a loyal fan base
drive traffic
capture a lead
make a direct sale
sell products or services
Production Value
-properly lit
-good sound quality
-clear, stable, balanced video recordings
-be careful what you say or do
-be aware of music rights – general rule of thumb, if you don’t know, don’t use it
Types of videos
-demonstration (how to)
-educcational
-review
-promotional
use a teaser – lead them to another video, sales page, your website, newsletter sign up
don’t claim something is perfect, most people are skeptics, let them know what the downside is
Alternative methods of video
-voice and graphics or product
White board – ydraw.com, truscribe.com
Animations – goanimate.com, xtranormal.com
Virtual Sales Person – myvirtualsalesperson.com
Hire someone to make video – always someone willing to do ridculous things on fiver.com
Video Sequence
intro branding/ give value – tell them you are going to give them a promo code /advise inform them/ conclusion / call to action read-lead-buy
Increase Traffic
Design & Program your content
-watch trends & events and & design your content
-use the event to capitilize on audience generation and search trends
Video SEO by Yoast a plugin
-it will give you a thumbnail in Google – people are 5x more likely to click one with a thumbnail
Google insights and keywords are a good way to search for titles and keywords – look for things with lower competition – go for the low hanging fruit
Post to Social Networks – leave digital breadcrumbs
Facebook and twitter and Google Plus
Knowem.com is a great way to find social networks and you can secure your username
Answer questions and add video link for more information
Quora – look for questions and answer with a two line sentence and link to your video
Yahoo Answers as well
Video Traffic from Source to Site
5-10% from Twitter
10-15% Pinterest
15-20% Facebook
60-80% YouTube
Pinterest outranks twitter!
Increase Sales
Make a sale by placing direct sales link with video
Sell a product – inform, demo, review
Sell a service – what you do, how you stand out, what you have to offer
Create – Offer – Sell
Webinar or video Series – Discounts and Promo Codes – On website or in email marketing campaigns
ask a affiliate manager to create a personalized code for your fanbase –
Adsense on Videos
+Spend Time on making videos and get paid
-Spend time making videos and receive nothing
YouTube Channel & Video Optimization
4 billion hours of YouTube video are watched each day
-new metric on watch time – youtube rewards videos that have greater watch time than clicks
need to create videos that are engaging
you need to think about how you can build a cohesive channel
it is essentially another homepage for your business
the more videos it has, the more strength that it has
but do go for quality or quantity
attention spans can be short, people decide in the first few minutes if they are going to keep watching
how does a video go viral? The trend she has noticed, if people can connect and there is emotion attached, that is what makes people engaged
Annotations, in video graphic and end-cards
Annotations – great way to include CTAs – update messaging and add new CTAs to older videos – do it at appropriate times so they do not leave your video half way through
In-video Graphic – Graphics in videos to prompt for specific CTAs – encourage subscribing, commentint or sharing
End Cards – Direct viewers to more content
Tips from YouTube
-Creative Content + Good Production Value = Retaining Viewers
Compelling Content First
-personalities should address & welcome
-use a teaser for what’s to come
Branding/Packaging Short & Minimal
-let content or personality be the star upfront
-intro 5 seconds or less
The “right” length for video is exactly as long as the content remains compelling -she has one that is 20 minutes and people watch it
Optimize Your Video
Watch and Like Your Own Video
First link should be to your website or direct link to the webpage article
Next write a good description of what the viewer can expect, why they should watch and make sure to use keywords! -let the video do the speaking – give a juicy tidbit so they have a reason to watch
Youtube loves links to itself!!
Put your affiliate links!!! -she uses a link shortner – once they have made the decision to buy you don’t want them to go away
Social Links to keep viewers connected
Give incentive. You’ll receive etc…
YouTube Analytics
You can see what people watched, how you did
Repost your links to old videos that you created
It will show your top 10 views for the month – the demographics and how people are watching/discovering your videos
5 Tips for Success
Create a schedule – frequent publishing – weekly themes
Have variety – guests, reviews, try new things – switch it up and have fun with it
Think in their terms – give them what they want, get them to share, keep them coming back – support from your loyal audience is very important to your success
Check out the competion – what they’re doing/missing, do it better
Be Genuine and authentic – be real, have fun!, don’t give up – people are really worried about what other people think but it is up to you if you get offended by criticsm – don’t let it get to you.
Get slides, links, resources from
optimuswebsites.com/asw13
email: heather.romiti@yahoo.com
In youtube analytics you can see where your viewers drop off – so go back add a link, add some music or edit the video somehow
She uses FinalCutX for video editing – she records her video with a camcorder on a tripod
Spends about 3 hours on editing, blogging, recording a video
Please share
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