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Last Day of Affiliate Summit West 2010 and this is my first session of the day. I was a few minutes late, so jumping right in.
Scaling Article Marketing for Affiliates
Chris Knight, CEO of EzineArticles.com
The right mix of content:
1) original content you don’t syndicate (min 25% or more) – things you put on your own website
2) original content that you do syndicate (15-50%)
3) user generated content/articles (more the better)
4) reprint rights articles (never more than 30-45%)
He recommends finding a VA that will work with you on writing articles vs. using a content generating software
Who are you competing with?
Anyone who’s involved win content arbitrage
Big guys put out millions of articles
Millions of other using content to attract traffic
Social media UGC
Write more articles get more traffic is the mantra for this session
6 tips for maximum article traffic yield
1) article title determines traffic level
2) don’t sell hard in the body (lead gen)
3) be original (plr = puke)
4) volume required to make impact
5) 400-800 word count – a 1000 word article can be split into two unique articles
6) resource box seals the deal –
Deliver 170,000-200000 clicks a day to their members
Write for syndication in mind
2 links will get you more clicks than 3 links – 1 link may get you syndication
He recommends giving one full out url for when they are reprinted in text
Resource box secrets
Pictures in an add increase click through
Include author photo in resource box
If using pen names then purchase exclusive rights to a photo & keep it consistent
Essential elements:
Author name – ezine feels that you may not have written article
Website url
Usp
Call to action
Optional elements
Ezine subscription
Free report increase click through rate
Anchored text link
Your contact info
Big resource box mistake
Bad example
Visit chris at http://your-company-name.com/.
Good example
Visit chris at http://your-company-name.com/
No period at end
Resource box secrets to boost your content marketing strategy roi
Must include the word free
Click here in your anchored text outpulls everything else
Stay focused, don’t tell your life story
7 dangerous pitfalls to avoid – affiliate marketer version
1) going for quality *alone*
2) too much hype or bragging
3) making your content broad/superficial – get very specific
4) failure to deliver on article title promise
5) buying PLR articles or blatantly trusting your ghostwriters
6) submission in-frequency
7) failure to create systems to scale – have system in place to write more articles a day
He then took some suggestions from the audience about how to write more:
Dictation software can help increase your speed in article writing
Cascading content – re-purpose & repackage your content – write, make pod cast, twitter posts
Group of articles with same topic, but with different focus
Finding writers – hire locally a team to write for you
Use elance and find sahm’s with degrees to write – ask for a specific niche and list what you want them to have experience with
Posting an affiliate link in your ezine articles – you must have a domain name that you point to first
How can I increase my content footprint?
Think multi-year – how will you reclaim lost traffic? – content will be out there forever so use it
Tips for affiliate managers
1) designate 10-100 articles made available to your affiliates – that can be put on website, used in autoresponder
2) provide 3-30 articles a month that they can reprint
3) spell out reprint rights so that your articles don’t show up on bad websites
4) don’t release all of your content to affiliates – 50%
Summary
Highly pre-qualified free traffic is the reason
Traffic= directly proportional to article inventory
Develop an article writing team
You handle article title writing
Scale from dozens, hundreds to tens of thousands of articles
Automate & systematize
Please share
It was fun to meet you at Affiliate Summit West 2010. I really enjoyed this speaker. I learned a lot of publishing tips at this presentation.
I enjoyed meeting you too Sherry. I hope that we can spend some more time together at the next event. I too really enjoyed listening to Chris Knight. Article marketing is such a huge part of the affiliate marketing business, so important stuff that he shared for sure.
Nice notes – I took a lot during his session, too, and just posted them at my site: Write Mo’ Articles, Get Mo’ Traffic. I’m really looking forward to getting into article marketing & driving more traffic to my website.
Hey Eric, I will check out your notes too. Thanks for posting them!
Thanks for the post. Retweeted. @slavarybalka
Thanks for visiting Slava & retweeting. I’m glad you enjoyed the post!
Well Eric Nagel,
How did you ever manage to take such thorough notes? In the early part of my journey I was a legal secretary and a wiz at shorthand and, believe me, this assignment would have been tough to capture but lasso the calf you did! Thank you for sharing it with us.
MJ
I can’t answer for Eric, but I have a mini computer that I took my notes in. I like to credit my 4 years of college note taking as well 😉
Thanks for the valueable information you folks put out.
I have and still am learning to become a better writer of posts and articles at the young age of 54.
Just set up my second blog after parctising with my 1st blog for 7 months.
Interesting that I did not realize how much I like to blog and write.
My business deos better as I get better in all things.Article marketing is a becoming a bigger peice as I grow.
Thanks again.
Hello Nicholas, thank you for visiting & commenting. Article marketing really is the best way to get traffic into your websites. As Chris mentioned in his session your articles will be on the internet forever. Take advantage of that. Good luck to you!
What a great summary of Chris Knight’s presentation at Affiliat Summit West. It’s full of great tips and equally motivating. Just what I needed.
Thank you
I’m glad that you enjoyed it Jack. Now get to writing!
I recently came across your blog and have been reading along. I want to express my admiration of your writing skill and ability to make reader to read the while thing to the end. I would like to read more of your blogs and to share my thoughts with you.
warm regards
Thank you for visiting Mark. Please stick around & sign up for my newsletter too. I’m so happy that you are enjoying my blog.