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Kenny Hyder, Founder Hyder Media @kennyhyder
Michael Martin, SEO Manager Covario @mobile__martin
Rae Hoffman, CEO Pushfire, @sugarrae
When you pull xml data from datafeeds, how valid is it?
If you are ranking really well post-panda with a straight up datafeed site, then you must have some strong backlinks. If you are the first affiliate to publish a datafeed and strong backlinks, may be why your site is still ranking strongly. Scrape merchant site for box information (the stuff from the side of the box).
From a best practices standpoint you should try to have unique content.
Google search for avoiding duplicate content with datafeeds you can find Rae’s post about it.
Michael – In simple terms panda and penguin are filtering that google has done. Panda is more about content, penguin is more about the authenticity of links.
They are both black and white animals, predicts next with be zebra.
Kenny – the question you need to ask as a user why would you want to use your site, why would people want to bookmark your site and revisit. What are you providing for your users that is better than the manufacturer?
Rae – you just have to build a better site these days. Build a reminder engine so that people can add in birthdays and it automatically sends a product. Myreview plugin is good for people to leave views. Have contests. Build a social presence, so that the social signals are there and you have a good chance of your content being shared. Guest posts with relevant small businesses. You have to find a point of difference. It is the hard thing to do but you need to find it.
Michael – why would I purchase from you? Are you the cheapest, are you the best, etc.
Rae – what used to happen is that you would get a site to rank in google, then it would become popular. Google has changed that now to finding the popular sites and then ranking them.
Wildfire app for running contests to give the social signals with facebook likes, etc.
Michael – it isn’t just about links anymore, social is now the affirmation that google is looking for. Dark social is G+ and google talk is where people are sharing links and is also something they are looking for. Rather than fluffy social.
Template driven ecommerce sites. Is that good or bad?
Kenny want to make sure that they are not enforcing limitations on you. Google has a beginner SEO guide. It is very basic, but you need to pay attention to them. If you can’t change title tags for 20,000 pages, then that is a big problem and limitation. Be careful and make sure that it is something that will work. Some of them are quite expensive. You are probably going to have hack it at least a little bit. Which is the most adaptable system for your specific needs.
Rae – speed is a big deal, make sure your images are compressed. Worry more about the internal content, not so much the sidebar, the footer. All sites have those. Have social share buttons.
Kenny – online application sites are targeted heavily. You need to rebuild, use the google disavow.
Make sure that your anchor text for links is natural. It should not be a majority of keywords, it should be brand name, click here, etc.
Kenny you can automate great content, you just have to hire good writers
Google+ bump
Kenny the one thing he has seen with success is having an authorship link and getting that in Google+
Rae old links play by different rules. Sites that have been around since 2002 can get away with crappy links. Google is making it harder for small businesses to compete against the big brands. It is hard for a site to compete against one with thousands of facebook likes. Find someone with a large google+ following and have them write a guest post for your site.
Google sitemaps
Kenny likes to do them so they help with indexation. He has never seen them add to the rankings.
Rae would never submit a sitemap for a site less than 10,000 pages as long as your site architecture is set up correctly.
Kenny says they have it, why not do it.
For Rae it is just not in her checklist of things to do.
Using someone else’s pictures.
Kenny – It is not so much the SEO aspect it is the legal aspect. Someone can file a DMCA against you for using their images. Create your own images or buy them.
Rae says it can affect you SEO with the DMCA and you can get sued over it. Photospin.com has a subscription that is yearly and is unlimited. There is a review on her site.
Videos
Kenny you can get some really great conversions if you create your own videos and reviews.
Rae – Yoast has a video plugin that adds markup to your videos
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