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Are you considering hiring a social media manager? In today’s ever changing landscape of platforms it can be a great business decision. Need some help in deciding? Here are seven reasons to hire a social media manager for your business.
Your time is better spent in revenue generating activities.
While social media is a great way to bring in new customers and engage with existing ones, it may not be the best use of your time. You value your time at a certain dollar amount an hour and it is more cost effective to hire someone experienced to handle your social media for you.
There is so much to learn.
Social media is constantly changing by adding new platforms, new rules, and best practices. It can be difficult to keep up if it is something that is not your primary focus. Are you able to devote the time to learning, researching, networking with other social media professionals and attend professional conferences?
A great social media manager invests the time to bring great results for you.
It is not a job for an intern or your receptionist.
Your intern is a constantly posting things to Snapchat and your receptionist seems to be planning her entire wedding on Pinterest, so it may seem like a great idea to hand all of the social media responsibilities over to them. There is a complete difference between using social media personally and professionally though.
Your social media accounts are an extension of your company and you want to make sure that your brand’s voice is used consistently across all platforms.
They are data ninjas.
A large part of great social media is the ability to track the data, analyze it to determine what is working well (and what isn’t!), and determine what efforts are giving you the best ROI.
A social media manager can be worth their weight in gold for the ability to read the data and implement improvements.
It isn’t about throwing posts everywhere.
When you first get started with social media it can be very tempting to sign up for a bunch of accounts and throw posts up on them all. That can be a great plan for spreading yourself too thin with no results to show for it.
It isn’t necessary for your company to be on every platform out there. It can be tricky to figure out which ones you should be on though. A great social media manager will help you figure out where your audience will be most receptive and engaged.
They know great content.
You want your social media posts to be engaging, helpful, visually appealing, and funny. Maybe not all of those things together. It is really important to know what works when.
Using a great image paired with the right words is very important in the social media world. You want someone that can bring that type of skill to your social media.
It is all about engagement.
There are many ways to be engaged in social media. A fan could leave a review or comment and you need to respond to it. Posts need to be worded just right in order to gain a response. A social media post must be nurtured after it is put out there.
Most business owners (and their employees) do not have time for this. Lighten the load and turn over these duties to a dedicated social media manager.
Ready to Hire a Social Media Manager now?
It is the right choice for your business and I am currently accepting new clients. You can learn more about the social media management packages that I offer by visiting my Social Media Management section.